Thursday, August 25, 2005
Deutsche Bank on Corporate Blogging
The Deutsche Bank Research has published a paper on Corporate Blogging.
Those of you who understand German can download it here.
For non-bloggers and organizations that are so far not familiar with blogging it is very useful information and food for thought. The most interesting aspect probably is the fact that they have researched on Corporate Blogging at all...
For non-bloggers and organizations that are so far not familiar with blogging it is very useful information and food for thought. The most interesting aspect probably is the fact that they have researched on Corporate Blogging at all...
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Friday, August 12, 2005
Long time no blog...
Wow, it has been a long time since I last blogged here. Just recently I
have been asked in an interview how frequently a blog has to be used.
In other words: when is a blog a blog. My answer was that given from my
experience with 20six, a personal blog has to be used often, otherwise
it has a likelihood of being abandoned. A business blog (please also
read the this very interesting post about personal information on a
business blog) can be updated less frequently as it follows
another logic and intention.
Some remarkable portals have been set up using 21Publish in the last few weeks:
Some remarkable portals have been set up using 21Publish in the last few weeks:
1. amnesty USA has set up a BlogPortal and started with a number of
blogs on human rights issues. We are very happy to work for amnesty in
the U.S. after already providing services to amnesty Germany.
2. PackNation is a Portal that provides blogs to leading experts from the packaging industry.
3. And finally Internetwahlkampf is a very exiting project in Germany. Politicians from the six main parties who all run for a seat in the Deutsche Bundestag in the upcoming elections in September blog about their thoughts and experiences during their campaign. Good stuff!
Besides we have been very busy working on two major projects which are due for launch late August or early September.2. PackNation is a Portal that provides blogs to leading experts from the packaging industry.
3. And finally Internetwahlkampf is a very exiting project in Germany. Politicians from the six main parties who all run for a seat in the Deutsche Bundestag in the upcoming elections in September blog about their thoughts and experiences during their campaign. Good stuff!
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