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Deutsche Bank on Corporate Blogging

The Deutsche Bank Research has published a paper on Corporate Blogging. Those of you  who understand German can download it here.

For non-bloggers and organizations that are so far not familiar with blogging it is very useful information and food for thought. The most interesting aspect probably is the fact that they have researched on Corporate Blogging at all...
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This is the personal blog of Stefan Wiskemann, founder of 21Publish and 20six
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