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Jupiter on corporate blogging

Toby Bloomberg has pointed to a recent survey by Jupiter on Corporate Blogging. She quoted the research “… 35 percent of large companies plan to institute corporate weblogs this year. Combined with the existing deployed base of 34 percent, nearly 70 percent of all site operators will have implemented corporate blogs by the end of 2006” and questioned if this could really be true.

My feeling is that all numbers on blogging out there are a bit vague even the number of active blogs. Anyway there is a huge trend going on and Corporate Blogging will certainly become more and more important in the future. As far as I know there is no research out there today if those blogging solutions will be multi-user or single-user solutions what of course I would be curious to see.


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This is the personal blog of Stefan Wiskemann, founder of 21Publish and 20six
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