Very interesting article on how to (or unfortunately not) make money as a blog entrepreneur in  businessweek   ( via agenturblog). It goes along with a growing discussion about how to achieve organizational goals through using blogs (e.g. by forrester).

I guess this will be a lasting discussion. But it took about 6 years to turn search engines into a viable business model and it also took a couple of years for companies to see profits from online dating/matching ...