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Terminology for corporate blogging

In evolving spaces like corporate blogging its very helpful to have a consistent terminology. Speaking of corporate blogging or business blogging these days one could equally refer to

a. external = marketing or pr blogging or
b. internal = blogging for internal corporate communication and knowledge management

Both are very different tasks and I think they should not be mingled.
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This is the personal blog of Stefan Wiskemann, founder of 21Publish and 20six
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