hlx a leading German low cost airline - comparable to Jet Blue - has
launched a
blogging community using the 21Publish solution. With every
booking of a flight customers of hlx now get the chance to start
blogging by either posting to group blogs or by posting private photos.
The group blog concept is a perfect fit for brands like hlx. Users can
post to blogs on e.g. Spain or other destinations to share travel
experiences. Only when an entry
has been published it is re-published on the profile page of the
author. This way the brand is able to set the agenda and develop topics
closely related to their brand. The user has by default writing access
to all of these blogs. Also each post can be moderated by the
administrator to keep inappropriate content out.
As far as I know hlx is the not only the first Airline to launch an
open blogging community but also the first brand apart from media
companies to have launched such a community. I refer to my last
post on
marketing and user generated content and I still believe that we will
see much more of this coming up in the future.
Thank you hlx for choosing 21Publish!